OKREAL is coming to LA! We’ll be kicking off with a live interview featuring Lauren Alexander, co-founder of LNA Clothing. The topic for our talk will be How I Built My Brand. This is for anyone trying to build something they believe in, who want tips on translating their vision into a reality, and need advice on maintaining a brand after the exciting launch phase. LNA has been in the game for 10 years, so Lauren knows a thing or two about getting a brand off the ground, how to grow while staying true to your identity, and staying relevant in a saturated market.

I’ll be asking Lauren questions like: How did you grow a brand from the ground up? Did you have a strategy or do you figure it out as you go along? What have been the key decisions that have driven the success of the LNA brand? We’ll also be discussing how she overcomes challenges, and sharing a bunch of advice for anyone who is building a brand of their own (I’ll also be sharing a few things that worked for me with OKREAL). We’ll have a Q&A session after the interview so we can all talk it out.

You will love this if you:

• Are building a brand (or thinking about building a brand) in the creative industries, and want insight from someone who has done this successfully.
• Want to learn how to differentiate your brand and get people’s attention, and how to create something with longevity and integrity.
• Want to learn about the kind of challenges that come with brand building and how to deal with them: growth, strategy, aesthetics, competition, the lot!

What your ticket gets you:

• An OKREAL notebook worth $10
• A little treat from LNA
• Juice from Renew Juicery
• The chance to meet likeminded women who you might end up getting coffee or collaborating with.

I’m so excited to meet our West Coast community, grab a ticket and come hang out!

Get your ticket here!